Area Manager - Metro New York

New York, NY, USA Req #1164
Tuesday, April 19, 2022
At The Wine Group we are passionate about our people, our future and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility and stewardship. To learn about us and our career opportunities, check us out at and then come join the exciting journey at The Wine Group.


The Metro New York Area Manager will be responsible for leading sales execution in Metro New York (Five Boroughs, Westchester and Long Island) and achieving all volume and distribution goals for The Wine Group, Inc. portfolio of brands with a primary focus in the off-premise channel. The Area Manager will develop and execute pricing/programming strategies, handle monthly and annual forecasting, and will lead sell in a select list of accounts.


  • Assist in developing and implementing annual operating plan which includes financial, volume, and distribution objectives for assigned geography
  • Responsible for building and owning relationships through all levels of distributor management and sharing key contact responsibilities for TWG communication
  • Manage depletion and distribution objectives and forecasting for assigned geography
  • Collaborate with TWG team and distributor network to ensure key initiative, program, new item and monthly retail priority execution
  • Schedule and lead effective distributor sales meetings – all levels of management
  • Maintain key account relationships and lead sell with-in assign geography
  • Organize and lead crew drives
  • Introduce creative sales execution concepts, aspire to be a thought leader and establish best practices within the Region
  • Attend tastings events, wine dinners and team outings


  • Administrative Responsibilities:
    • Complete and review monthly scorecard reports (depletions and distribution) with Division Manager
    • Manage budgets: Pricing, Incentives, Samples along with Travel and Entertainment and other departmental expenses
    • Run monthly Sales Nav/VIP reports
    • Process Sample Requests
    • Other miscellaneous reporting/tracking requests from management
  • Average Monthly Time Management projections (based on 20 sales days/month):
    • 60% Selling, 25% Managing, 15% Administrative
    • Selling: As noted above, heavy focus on Key Account List
    • Managing: Monthly distributor business reviews and sales execution planning meetings both internal and external
  • Ensure all sales practices are compliant with state and company policies/law
  • This job description reflects management’s assignment of general functions; it does not restrict the tasks that may be assigned


  • Preferred 5 or more years of sales experience in the alcoholic beverage industry or related business with knowledge and passion for both commercial and premium wines
  • Must have strong understanding and working knowledge of alcoholic beverage industry retail environment
  • BA degree or equivalent experience
  • Intermediate wine knowledge or associated certifications preferred
  • Well organized with ability to work both independently and within team environment
  • Must be adaptive to change within organization and industry
  • Results oriented, innovation, strong problem solving and negotiation skills
  • Ability to multi-task and work at a fast pace
  • Proficient skills in Microsoft Office Suite
  • Ability to work and succeed in dynamic entrepreneurial environment
  • Excellent communication and interpersonal skills
  • Willing to travel with overnight stays as needed
  • Display integrity, character and strong leadership skills
  • Support and model all company procedures and policies
  • Must embrace and demonstrate The Wine Group Core Values – Performance, Empowered, and Cost-mindful, and keep them in mind when making all decisions


  • Ability to travel frequently between home office, client sites, and industry meeting/events
  • Primary work activities are within an office environment
  • Ability to perform tasks requiring bending, stooping, standing, and twisting in an office environment.
  • Must be able to lift and carry weights of up to 50 pounds at varying frequencies

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.


Other details

  • Job Family Distributors
  • Job Function Sales
  • Pay Type Salary
Location on Google Maps
  • New York, NY, USA